The Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Konaâ€™s bold, daring image hints at the future design direction of Hyundai Motorâ€™s next generation of SUV models and creates a unique proposition in the compact SUV segment. Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective, â€˜armorâ€™, combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesnâ€™t sacrifice sophistication and is highly capable â€“ a combination designed to appeal to the Millennial demographic.