The Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Konaâs bold, daring image hints at the future design direction of Hyundai Motorâs next generation of SUV models and creates a unique proposition in the compact SUV segment. Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective, âarmorâ, combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesnât sacrifice sophistication and is highly capable â a combination designed to appeal to the Millennial demographic.