Gucci celebrated the launch of its long-awaited make-up line, Gucci Cosmetics, with a cocktail party in honor of Charlotte Casiraghi, the face of the collection. The event, hosted by Creative Director Frida Giannini, took place at Gucci’s Milan Montenapoleone flagship store.
The new cosmetics line was presented with a special product display, highlighting the rich scope of the new luxury make up line while plasma screens provided a sneak preview of the digital campaign video.
The collection includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail and preparation products for the skin.“For me, beauty and fashion are always connected. One doesn’t exist without the other. Make-up is a key element of the Gucci runway show – it helps communicate the essence of the Gucci woman. Eyes, skin, lips – they’re like accessories, all working together to create an unmistakable look,” said Frida Giannini.