FRED PERRY X RAF SIMONS

SS18 COLLECTION

Inspired by subculture and the energy of youth, Raf Simons brings his distinctive design approach to Fred Perry archive styles, finding a match for his ethos of proud individuality. Taking our key pieces, he infuses details from his eponymous label, whilst exploring the DIY nature of punk dressing and the attitude that goes with it. Duct tape is applied in a deliberately non-symmetrical way on various pieces; on collars, side seams and underneath the embroidered Laurel Wreath. Simple yet bold additions to otherwise minimal items, inspired by the customisation found in subcultural uniforms. The Fred Perry pique polo shirt is reinterpreted once more in a way that feels new and subversive; darted and with contrast collar and tipping.
For Spring 2018 Fred Perry continue to work with  lm director Sharna Osborne to produce a video look book, featuring model Jonas G. Patrick Waugh has been commissioned to create collage artwork for the final piece.

Info: https://www.fredperry.com

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