The 57th edition of the Salone del Mobile at Fiera Milano Rho from 17th to 22nd April, is an unmissable sectoral appointment at global level. This year’s edition promises to be a new starting point. Every new beginning calls for reflection and commitment, to which end the Salone del Mobile.Milano has put together its first ever Manifesto. It is not just an affectionate gesture towards the city and all the actors that have contributed to its success, but is first and foremost a declaration of intent, laying the foundations for a new way of thinking, working as a system and designing.The Salone del Mobile Manifesto opens with the image of Milan at the centre of the process of renewal, and is intended to spearhead a new way of conceiving the trade fair and the city, with a view to consolidating the internationalization process and the leadership role it has acquired over the years. The invitation to innovate is, in fact, a plea not to rest on our laurels, but to look beyond what has already been achieved and aim for sustainable quality, collaboration, inclusion and sharing, valorising young talent and the cultural heritage. This is how we can really give shape to the sort of design and architecture that is more conscious of the needs of a constantly evolving society that appreciates futuristic design but also needs to feel a variety of small emotions on an everyday basis.
In line with the views set out in the Manifesto, this year the Salone del Mobile.Milano is again keen to acknowledge the value of outstanding concepts, creativity, innovation and technology. The third edition of the Salone del Mobile.Milano Award will be a great celebration of design, with a ceremony on Friday 20th April at Palazzo Marino focusing on the myriad ideas generated by the fair. Recognition will be made of the huge productive and organisational commitment of the companies and all the designers and people who do their bit to make Milan the most interesting and attractive place in the world during this particular week.


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